Store Engineering

Custom Shopify & Headless Ecommerce Development

We build e-commerce storefronts where performance driving conversions is a priority. By creating custom Shopify Liquid themes and headless architectures, we optimize funnels and speed up checkout speeds.

Target Challenges

Is your business encountering these bottlenecks?

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Bloated Shopify theme templates slowing down mobile page loads and lowering conversion rates.

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Standard storefront designs failing to support custom bundle configurators or upsells.

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Poor tracking setups causing inaccurate marketing data attribution in Facebook and Google Ads.

Technical Scope

Capabilities & Deliverables

Core Capabilities

  • Custom Shopify Liquid Dev: Tailored Liquid, HTML, CSS, and JS development without page-builder plugins.
  • Headless Storefronts: Next.js or Hydrogen storefronts fetching store data via Shopify Storefront APIs.
  • Analytical Attribution: Precise server-side Google Tag Manager event mapping for Facebook CAPI.

Key Deliverables

  • Clean, optimized Shopify theme or headless Next.js storefront code.
  • Configured Shopify product catalogues, integrations, and checkout options.
  • Verified analytics integration tracking add-to-carts, checkouts, and sales.
Applications

Ideal Use Cases

#01

Custom theme setups for premium fragrance brands (e.g. KAAB).

#02

Lingerie e-commerce stores with customized cart drawers and layout grids (e.g., Zeerjama, Zananah).

#03

Scented candle storefronts focused on storytelling layouts and payments (e.g., Mocha Candles).

Execution Method

Implementation Process

01

Funnel Analysis

Audit cart abandonment data, load performance, and tracking configuration.

02

Custom Theme Scaffold

Program clean Liquid templates, prioritizing code weight and layout shift limits.

03

Checkout Integration

Configure payment gateways, slide-out carts, and bundle upsell rules.

04

Tagging & Launch QA

Validate GTM, GA4, and Meta pixels to ensure accurate marketing data.

When this service is recommended

  • -When Shopify theme speeds are impacting conversion rates.
  • -When you need unique design layouts that pre-built templates cannot support.
  • -When marketing campaigns require precise attribution data syncs.

When this service is NOT recommended

  • -When launching a store with a single product and minimal budget (start with standard Shopify themes).
  • -When you do not use Shopify or major commerce APIs (we specialize in Shopify ecosystem).

Technology & Platform Context

We build storefronts using Shopify Liquid, Hydrogen, Next.js, and GraphQL Storefront APIs, with server-side tagging configured through Google Tag Manager.

Related Functional Solutions

Frequently Asked Questions

What is headless commerce and when should I use it?

Headless commerce decouples your front-end web design (React/Next.js) from the back-end commerce engine (Shopify). It is recommended for established brands requiring complete design freedom, sub-second load speeds, or multi-platform sales setups.

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